I've been slowly learning about social media marketing over the course of the last 3 years, and have helped numerous small businesses in Australia to establish a meaningful social media presence that aids their overall marketing strategy. I'm here to share what I have learned. This blog will discuss: Why small businesses need a social … Continue reading What this site is about…
Understanding the Basics of Search Engine Optimisation
There seems to be a misconception held by many small businesses that if you have a website, that’s it – there's nothing more to do. (see our earlier article: How Does Your Website Reflect on Your Business? And Does It Matter?) But a website isn’t like a Yellow Pages phonebook ad – where you create it … Continue reading Understanding the Basics of Search Engine Optimisation
Glossary of Digital Marketing Terms
During the last couple of years of learning and slowly developing my own website, social media and digital content, I noticed a number of industry terms that are important, but I found needed clarification to be properly understood. This post will try and help demystify some of these commonly used phrases. Awareness - do people … Continue reading Glossary of Digital Marketing Terms
How Does Your Website Reflect on Your Business? And Does It Matter?
There is little doubt that over the last 20 years, the internet has had a massive impact on our lives. It has changed the way we work, the way we are entertained, how we gather information and the process through which we make decisions. For instance, if you want to buy a house you can … Continue reading How Does Your Website Reflect on Your Business? And Does It Matter?
Step 5 of 5. Interact – Connect – Post – Repeat
Communication is a 2-way street. So if you want your social media efforts to result in genuine connections with potential customers, you'll need to regularly interact with the network you build up. The aim is to continue developing the connections that you hope will assist your business to grow. In this post we'll discuss how … Continue reading Step 5 of 5. Interact – Connect – Post – Repeat
Step 4 of 5. Start Posting Regular Content
Congratulations - your social media channel is now ready to start working for you! With your profile complete and your network building, you can now start working on creating content that will promote your business. So what should you post? And how often should you add something to your social media accounts? It is virtually … Continue reading Step 4 of 5. Start Posting Regular Content
Step 3 of 5. Start Building Your Network
Now that you've created your profile and prepared your social media presence so that it provides some interest to those that visit it, you are ready to make connections that will help you to start building your network. This is a critically important step! Posting your news, success stories, items of interest or promotional material will have … Continue reading Step 3 of 5. Start Building Your Network
Step 2 of 5. Set Your Profile Up Properly
Once you have chosen the platforms you are going to use, you need to do something with them. But to achieve the best possible effect, the order of events is important. For instance, you don't want to create an account or page, connect to a hundred other accounts and, if they choose to check you … Continue reading Step 2 of 5. Set Your Profile Up Properly
Step 1 of 5. Choosing Your Platform(s)
The first decision you need to make if you are venturing into the world of social media marketing for the first time is what platform (or platforms) you want a presence in. Bear in mind that this decision will very much depend on what industry you are in, who your target audience is and also, … Continue reading Step 1 of 5. Choosing Your Platform(s)
5 reasons small businesses need a social media presence
OK... first things first. Is it worth it for a small 'B2B' business spending the time and effort required to get into social media? The answer is a clear 'Yes', with the following provisos - [1] you have to do it properly (which I will discuss in a future post), and [2] you can't view … Continue reading 5 reasons small businesses need a social media presence
